The promo-site - a site, is intended for direct advertising of separately taken goods, service or event (competition, a quiz, game, etc.).
The purpose.
To present a product, service, action for users the Internet.
Properties.
Site general purpose - carrying out of the advertising company, attraction of public attention. The characteristic and basic elements - a bright and dynamical site, as a rule, with use of flash-technologies, contains the information on a product, the phenomenon, action, services. Co-ordinates or the information on ways of their reception. Quantity of pages - 10-15. Type and the design characteristic - bright advertising design with elements flash, remembered and evident. Navigation system - the most simple. Frequency and necessity of updating - a promo-site, basically, is created for advertising of this or that product, the goods or service. As a rule, does not require updating, entering of any changes into the information can become an exception. Whom are visitors - on degrees, the target audience under references from the basic site or the site address is used at advertising in mass-media, brochures, booklets, and other promo-shares of company.
Problems.
To inform the user on services, action or the phenomenon. To involve new clients to interest the public. To raise popularity and popularity of the company.